Customer Communications Management Software Market - Top Players Focus on Development and Improvement to Outsmart Competitors
Customer communications management (CCM) is defined as a strategy which supports in improving outbound and interactive communications. The CCM software improves the creation, delivery, storage and retrieval of outbound and interactive communications. CCM software supports an organization in composing, personalizing, formatting and delivering content acquired from various sources such as websites into electronic and physical communications between the organization and its customers. The software also facilitates in delivering target communications through a wide range of media such as email, mobile,...
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