Asia Pacific Surfactants Market: Players Up the Ante with Product Development, Finds TMR
The market for surfactants in Asia Pacific is overcrowded with numerous players. There is no clear winner in terms of market share and each player holds a small share. Nimble and ambitious companies, among them, are focusing on product development to outsmart others. A noticeable trend in this direction has been the thrust on development of bio-based surfactants with rising clamor for safer ingredients in personal care products.