Mobile Advertising Market Expected to Reach $243,703 Million, Globally, by 2022
With growth in penetration of mobile devices, the number of mobile internet users have also increased at a rapid pace worldwide. This growth is attributed to the availability of mobile devices such as smartphones and tablets at an affordable price, declining price of internet plans, and increase in connectivity services. Further, marketers have found new communication venues for targeting audience with more personalized messages. In addition, mobile advertising is more cost-effective as compared to other marketing methods such as physical,...
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