Vitamins and Dietary Supplements (VDS): Global Market Sales, Consumption, Demand and Forecast 2017 – 2022
Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for VDS firms, while regulatory frames are simultaneously becoming more strict. Companies are adjusting to a new connected and more informed consumer, who is starting to demand clean label VDS, by creating healthier, more diverse portfolios to drive growth in this new scenario.
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