Coca-Cola Life Market Revenue, Price and Gross Margin Research Report 2017
In the UK, Coca-Cola Life sold 21.5 million liters in 2015, accounting for just 1.2% of the total UK sales of Coca-Cola's four main colas. The country has a relatively large market for diet colas, so understandably the new lower-sugar and -calorie cola was considered to have potential. However, Coca-Cola Life struggled to resonate with UK consumers, who could not see the advantages over the already popular zero-sugar Coke Zero and Diet Coke options.
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