What Britain Wears: The Denim Market; Product Analysis, Retailer Developments and Consumer Data
The Denim market has proliferated to encompass everything from jeans and jackets to dresses and dungarees. While jeans have enjoyed long-term relevance to the typical consumer's wardrobe, other products have experienced more periodic interest. Yet the last year has seen the interest in Denim products peak, paving the way for retailers to push less conventional lines like dresses and dungarees. Over the year, consumers spent between £30 and £50 on each product group.
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