WSI Franchise: Using Social Media to Help Louisiana Tourism Coastal Coalition (LTCC) Increase Tourism After BP Oil Spill Disaster
Andre’ Savoie, a web based Marketing Consultant with WSI, the world’s largest Internet franchise, collaborated with Louisiana Tourism Coastal Coalition (LTCC) to assist the organization increase tourism after the BP oil spill accident in April 2010. By starting an integrated social media marketing strategy for the non-profit organization, Andre’s’ objective was to help reduce tourism losses as a result of the oil spill along Louisiana’s coastal community.
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