Analysis of Marketing to the over-55s in U.K., Major Factors, Trends, and Consumer Preference-2017
Demographics stereotypes continue to scramble the advertising landscape, with unwarranted categorical depictions resulting in formation of various age-group consumer class. Market Research Hub (MRH) has broadcasted a new report on advertising and marketing approaches used on consumers aged over 55 in the U.K. MRH's report, titled "U.K. - Marketing to the Over-55s - August 2017" comprises of an executive summary that offers a brief introduction on the current scenario as well as all-round projections for the near future. Such conclusions...
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