Vitamin Supplements Market: Vitamin D Segment to Witness Highest Growth by 2020
Increasing consumer awareness about wellbeing and preventive healthcare are major factors driving the consumption of vitamin supplement products. With age, it becomes difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing a dependence on vitamin D supplements among the geriatric population, especially in Asia....
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