In-Depth Analysis of Marketing to Sports Fans in U.S., Covering Key Trends and Consumer Attitude -2017
Close to 85% of adults in the U.S. follow at least one sport. The avid and most passionate sports fans hardly miss a sporting event/game of the team or sport club they support, representing nearly 43% or 108 million adults. Football in the most watched sport in North America, attracting the highest number of fans as well as generating the largest annual revenue of all the sporting activities. A majority of sports fans still prefer to watch on TV sitting...
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