Latest Survey: Global Marketing Automation Software Market 2017-2021 - HubSpot, Marketo, Act-on Software, Salesforce.com, Adobe Systems, Oracle
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue...
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