A2P SMS Market Volume Expected to Reach 2,273.39 Bn SMSs by 2024: Innovative Messaging Platforms Boosting Adoption
Application-to-person (A2P) SMS is an innovative technology that has gained much prominence in recent years. Rapid growth in the e-commerce industry, the availability of low-cost smartphones, the growing penetration of the Internet, and the resultant rise in cloud and web-enabled services such as mobile payments and mobile banking have been aiding the adoption of A2P SMSs in a number of sectors and applications. The further proliferation of mobile payments, mobile banking, and mobile health services, among others is also expected...
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