Proximity Marketing Market Aggrandizes to USD USD 52 Billion by 2023 with 28% of CAGR Worldwide; Asserts MRFR
Growing market of e-commerce sector and rise in digitization is boosting the proximity marketing market. By hardware segment, sensors and RFID tags is witnessing highest market share. According to the study, rising demand for technologically driven retail stores is fueling the proximity marketing market. The proximity marketing market is expected to gain considerable market share in BLE beacon and GPS geo-fencing. Geo-fencing marketing and sales channels provide customers with an interactive and highly personalized experience that boost the sales of...
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