Data Management Platform (DMP) Market: Global Industry Analysis, Segments, Top Key Players, Drivers and Trends by Forecast to 2023
Market Synopsis of Global Data Management Platform Market:
Data management is one of the hottest emerging IT market, which is ripe with mergers and acquisitions. Commenting on the recent acquisition of Krux by Salesforce, Greg Stuart, CEO of the Mobile Marketing Association said "Oracle and their data and marketing cloud were laying claim to being experts and Krux allows Salesforce to differentiate themselves against other marketing clouds". The deal has indicated the entry of Salesforce in the data-management market."
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