Digital OOH Market - the Growing Mobility of Customers Is Increasing the Visibility of Outdoor Media
Though, OOH (out of home) is one of the advertising mediums used since long, it has definitely been more so, of late on account of the increasing adoption of digital outdoor advertising. Digital OOH is impactful as it is larger than life and can come in varying shape, size, and format. It can effectively target customers by behavior, location, demographic, and day-part. All these factors are propelling their use across the globe and driving the market for digital out of...
View full press release