Unified Price, Promotion and Markdown Market with Current Trends Analysis 2017 – 2025
Intense competition is the norm and not the exception in the retail industry today. Consumerism has dramatically changed the face of retail and it has made it difficult for retailers to extract maximum margins while retaining customer loyalty in an increasingly cut-price environment. Legacy pricing is incapable of supporting frequent price changes across thousands of retail stores, multi-channel synchronisation, personal offers, selection of a single promotion out of a fixed list, or many other creative ideas.
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