Global Application-to-Person (A2P) SMS Market to Exhibit a Healthy 4.2% CAGR from 2017 and 2025
Massive proliferation of application-to-person (A2P) messages in areas such as mobile banking, mobile payments, and mobile health services has led to significant expansion of the global A2P SMS market in the past few years. SMSs are extensively used as effective tools for customer engagement, customer service, activation and authentication, and as service delivery functions by enterprises and organizations. A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing...
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