B2C E-Commerce Market Analysis, Market Size, Regional Outlook, Competitive Strategies and Forecasts, 2017 to 2022
B2C, or business-to-consumer, is a term used to describe a commerce transaction between a business and an end consumer. Traditionally, the term was used to refer to any type of process of selling products directly to consumers, including shopping in-store or eating in a restaurant, but is now more commonly used to describe transactions between online retailers and their customers.
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