Global Neuromarketing Solutions Market to 2022: Profiling Major Key Players Like Tobii Technology, iMotions, SensoMotoric Instruments, LC Technologies
Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain's responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
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