Supply Side Platform (SSP) Software Market 2023: Competitive Strategies, Regional Outlook, Investment Feasibility and Growth by Top Manufacturers, DoubleClick, LiveRail
A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers and Digital out-of-home (DOOH) media owners to manage their advertising space inventory, fill it with ads, and receive revenue. Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on...
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