Online to Offline Commerce Market to Register Steady Growth During 2026
A consumer in online to offline model searches for the product online; however, purchases it through an offline channel. A local store which hesitated to sell their products online due to the discounting nature of online marketplaces, finds this model lucrative. Additionally, few products such as jewelry and electronics products are explored by customers online; however, due to the dynamics of certain products and its associated price are purchased offline. "Touch and Feel" factor is driving the online to offline...
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