Explosive Growth on Mobile Ad Spending Market During the Forecast Period: Advanced Technologies, Competitive Analysis, New Business Developments, Regional Outlook
Driven by increasing mobile internet penetration, falling data prices and the availability of low-cost handsets, mobile will be a major contributor to the growth of digital advertising in the years to come as marketers embrace this channel to reach a new generation of young and digitally savvy consumers. Overall, mobile advertising will grow more than three times faster than total media this year, 23.5% vs. 6.6%. This massive and historically rapid transfer of funding is the essential money tree that...
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