Analyst Expects: The Neuromarketing Technology Market to Grow at a CAGR of +12% by 2023 - Regional Outlook, Competitive Strategies, Technological Advancements
Neuromarketing is the incorporation of neuroscience with day to day market activities in order to identify and study consumer behavior and perception, based on cognitive and affective response to marketing inducements. The first step of neuromarketing includes the accumulation of information about how the target market would respond if a new product penetrates the market. Neuroscience is beneficial in interpreting and studying the consumer perceptions and has played a vital role in enhancing behavioral predictions of consumers.
View full press release