Liquid masterbatches are used as a raw material in the processing of plastics in order to impart color or other special properties to the end product. There is an increased use of plastics the world over and this is driving the liquid masterbatches market along with a growing demand from end use sectors like automobiles, packaging and healthcare. The other factor propelling the growth of the liquid masterbatches market include increasing demand for colorful and innovative solutions from the luxury goods packaging industry.
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