Boston, MA -- (SBWIRE) -- 02/26/2013 -- Deodorants had 1% value growth and reached DKr468 million in 2011. As the category was already mature, growth was driven by new product innovations. New product developments in deodorants followed the development in other categories of beauty and personal care, for example skin care. Innovation in deodorants was focused on added value, longer-lasting effect, stronger formulations and products with natural or organic ingredients.

Euromonitor International's Deodorants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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