Deodorants in Denmark - New Study Released
Deodorants had 1% value growth and reached DKr468 million in 2011. As the category was already mature, growth was driven by new product innovations. New product developments in deodorants followed the development in other categories of beauty and personal care, for example skin care. Innovation in deodorants was focused on added value, longer-lasting effect, stronger formulations and products with natural or organic ingredients.
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