Boston, MA -- (SBWIRE) -- 10/03/2012 -- The Portuguese economic crunch continued to impact DIY, home improvement and garden centres in the country during 2011 as household budgets remained tight. The diminishing housing market led some consumers towards improving their existing homes rather than move, especially as there was also a decline in new builds. Overall, however, the channel recorded a 1% fall in total value sales with demand turning to special offers and only essential purchases.
Euromonitor International's DIY, Home Improvement and Garden Centres in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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