DIY, Home Improvement and Garden Centres in Portugal - New Market Report Now Available
The Portuguese economic crunch continued to impact DIY, home improvement and garden centres in the country during 2011 as household budgets remained tight. The diminishing housing market led some consumers towards improving their existing homes rather than move, especially as there was also a decline in new builds. Overall, however, the channel recorded a 1% fall in total value sales with demand turning to special offers and only essential purchases.
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