Boston, MA -- (SBWIRE) -- 08/21/2012 -- Ear care remained fairly steady in 2011, recording an increase of 1% in current value terms, with sales of EUR21 million. There were no significant new product developments during the review period, although 2011 saw an interesting innovation, Debrox, which is an isotonic solution, comes with a specially shaped rubber syringe to help the user when applying the solution. In general, consumers are either increasingly shifting towards natural solutions to cure minor problems, or are opting for Rx...

Euromonitor International's Ear Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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