Ear Care in Italy - New Market Research Report
Ear care remained fairly steady in 2011, recording an increase of 1% in current value terms, with sales of EUR21 million. There were no significant new product developments during the review period, although 2011 saw an interesting innovation, Debrox, which is an isotonic solution, comes with a specially shaped rubber syringe to help the user when applying the solution. In general, consumers are either increasingly shifting towards natural solutions to cure minor problems, or are opting for Rx...
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