Market Survey of A2P SMS Market with Trends, Analysis by Regions, Type, Application and Top Players – Competitive Strategies and Global Forecast to 2023
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO's have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
View full press release