Breakfast Cereals Market: Rising Awareness of Consuming Healthy Food to Spur Industry Demand
The global market for breakfast cereals is expected to exhibit a steady growth over the coming years, as reported by Transparency Market Research (TMR). The market is characterized with intense competition. Companies are seen focusing on introduction of novel, innovative products such as fiber-rich products, fruity flavors, and products with lower oil and fat content. Market players are focusing on consolidating their presence, in order to expand their geographical horizon. Vendors are also focusing on catering to region specific breakfast...
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