Big Data in Tourism Witness Growth with Surged Applications in Data Management and Service Optimization
Need to monitor tourist preference coupled with pressing needs to tap significant trends have encouraged tourist industry to obtain relevant information from multiple channels. To optimize tourist industry's data gathering activities, there has been an increased adoption of big data, encouraging significant growth in big data applications in tourism. In its recent report titled, 'Big Data in Tourism - Thematic Research', Market Research Hub (MRH) critically evaluates the impact of recent developments on the growth of big data applications in...
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