Natto Market: Insights Key Factors Affecting the Industry and Its Potential
A traditional Japanese dish prepared by fermenting soybeans with Bacillus subtilis, Natto forms a healthy breakfast food. It satisfies the demand of customers for the healthy product at lower cost, especially in Japan. Other countries such as U.S., U.K., Germany imports Natto from Japan. According to various reports, Japanese population alone consume about 7.5 billion packets of natto each year while enjoying long lives—85 years for women and 78 for men. On the contrary, American lifespans average 79.1 years for...
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