Breakfast Cereals Industry in the U.K. Continue to Remain Underpinned by Rising Preference for on-the-Go Formats
Busy lifestyles and lack of excitements in consumers have been acting as barriers to demand for breakfast cereals in the U.K. recently. The chunk of population that is bound by time constraints with regard to eating breakfast are eyeing more on-the-go formats. Separate toppings are also on the way of building consumer excitement apropos of breakfast cereal consumption in the U.K., thereby complementing revenue stream from the cereal brands. These insights are according to the report titled, "BREAKFAST CEREALS –...
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