Pre-Mixed/RTD Alcoholic Drinks Market Size in Terms of Volume and Value 2017-2027
Pre-mixed/RTD alcoholic drinks are also regarded as alcopops. Rapidly growing demand for less alcohol content drinks, changing lifestyle with alcohol consumption habits, rising demand from youth are some of the major factors driving the pre-mixed/RTD alcoholic drinks market. In addition, increasing prominence of innovative, new and ethnic flavors and surging promotions and marketing by retailers is further expanding the pre-mixed/RTD alcoholic drinks market. Pre-mixed/RTD alcoholic drinks have been taken up as an ideal substitute to hard and traditional liquors. Increasing...
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