US Energy Drinks Market: Key Vendors: Red Bull GmbH,Gatorade Company Inc, Monster Beverage Corp., Rockstar Inc., PepsiCo Inc
Energy drinks fall under the category of functional beverages, which also includes sports and nutraceutical drinks. Sports drinks are generally consumed during exercise to avoid dehydration. Whereas nutraceutical beverages contains bioactive compound which helps to promote and enhance health. Energy drinks mainly comprises of high percentage of caffeine, sugar, other energy enhancing ingredient such as, herbal extracts, B vitamins, and taurin. It was initially introduced as a dietary supplement but further its features was enhanced to provide the consumer with...
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