Exploring the Impact the Individualism and Expression Mega-Trend Has on Innovation Across the FMCG Space
FMCG space looks for leveraging innovation in the realm of digital age. Consequently, brands are connecting with consumers keeping individualism and expression mega-trend as the focal point. Unilever and Nestle have been taking innovative stands. The former launched nutraceutical supplements related to hair growth. Besides, consumers can customize products on the individualistic basis through Unilever's app—Dove Nutritive Solutions. Whereas, the latter invested in corrective skin care. These insights are according to the report titled " Trendsights Overview Individualism And Expression...
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