Success Case Study: Lucozade Sport Fitwater—Enhancing Functional Drink Appeal Outside Sport Participation
Lucozade Sport Fitwater, launched in August 2017, is vying 'six million fitness lovers' in the U.K. The fitwater contains four electrolytes, namely, magnesium, sodium, calcium and chloride. The design is to woo people who are serious regarding their fitness and the functional drink is without sugar boost. To put things in perspective, lucozade sport fitwater helps to attain agility and flexibility. These insights are according to the report titled "Success Case Study Lucozade Sport Fitwater Enhancing Functional Drink Appeal Outside...
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