North America Beacon Technology Market to Hit $8 Bn by 2024: Apple, Google, Swirl, Texas Instruments, Gimbal, BlueCats, Onyx Beacon, Radius Networks and RECO
The North America beacon technology market growth is attributed to the growing awareness regarding the benefits of proximity marketing among the retail and the healthcare sectors. According to a 2015 study of Canadian consumers' awareness about location-based technology conducted by the Canadian Marketing Association (CMA), the consumers are ready to adopt the beacon technology and are over 85% of them are highly aware of its benefits.
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