Cosmetics Preservative Market Analysis, Growth, Trends & Forecast 2018-2024: Global Industry Analysis by BASF, Clariant and the Dow Chemical Company
Another factor driving the cosmetics preservative market growth is the millennial generation who are attuned to rediscovering products that have been around for quite sometime but have somewhat lost their demand. One example is the Double Wear foundation by Estée Lauder that had been launched three decades ago but has recently witnessed a double-digit growth rate as the younger generation has rediscovered its usability. The generation is also driven by the trend of presenting oneself to be as appealing as...
View full press release