Shisha Tobacco Market: Innovative Flavors, Lack of Regulatory Framework to Propel the Growth
In the past several decades, water pipe smoking (shisha) has become a global phenomenon. Shisha tobacco smoked through water pipe is becoming hugely popular among Middle East youth, and is rapidly gaining momentum elsewhere. Usually flavored to escalate the desire of the product and at the same time masking the severity of tobacco and other chemicals, shisha tobacco contains more nicotine than cigarettes; making it more addictive. The shisha tobacco market is driven by the intersection between flourishing café culture...
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