Digital Asset Management and Custom Link Branding Services Market Massive Key Growth by ADAM Software NV, Adobe Systems Incorporated, Open Text Corporation, Celum, Media Beacon
"Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. DAM involves databases of records with each database having metadata associated with it that explain file names, format, and other information about the content of the data. Marketing departments spend a lot of money, time and effort finding the right branding that will give them a competitive edge and drive customers to their products."
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