Global Analysis on Real-Time Bidding (RTB) Technology Market 2019 Anticipated to Record a CAGR of +33% During the Forecast Period 2026
"Real time bidding (RTB) Technology is a server-to-server buying process that allows inventory to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impress. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill."
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