Enterprise A2P SMS Market - Global Forecast (2018-2028): Hybrid Cloud-Based Messaging Platform and 2FA to Surface as a Principal Trend
Global rules and regulations have drastically impacted the demand for and adoption of enterprise A2P SMS. For instance, In July 2014, Canadas Anti-Spam Law (CASL) was imposed on bulk SMS providers for a three-year transition period. This law dictates that administrative authorities need to obtain the necessary user permissions before sending any Commercial Electronic Message (CEM) including instant messages and text messages in Canada.
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