In-Store Analytics Market to See Strong Growth Including Key Players: SAP, Mindtree, RetailNext, Amoobi, Capillary Technologies, Thinkinside
In-store analytic looks at the customer behavior in the context of the store. In-store analytics focuses on optimizing store performance. It helps predict a range of consumer preferences, from simple demands to unique tastes. In-store is widely used in the retail sector in order to enhance both customer experience and drive sales. Organizations in the retail sector use business intelligence (BI) and retail analytics tools, in areas of customer intelligence, merchandising intelligence and operational intelligence to enhance its efficiency.
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