Automotive Seats Market: Comfort Puts Innovation in the Driver's Seat; 3D Printing Prototypes Soars
Novel materials, improved comfort and autonomous technologies will spur innovations in automotive seats landscape. Automotive seats manufacturers have had to face commoditization and cost-down pressure in recent years. Seating Comfort is the attribute which consumers demand profoundly as they are exposed to prolonged periods of sitting and its pertaining side effects. Several researches have revealed some of the underlying issues that impact seating comfort are whole body vibration, pressure change rate and seat interface pressure distribution.
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