"Understanding the Millennials: The Rise of Young Adult Consumers in India" Published
Amid an aging population, Millennials account for close to 50% of the base between Millennials, Gen Xers, and Boomers. Also, most well-established FMCG product categories in India have a major share of their market accounted for by Millennials. Given the fast-changing attitudes and behavior of the Millennials, they need specific understanding for FMCG brands to be profitable on the long run.
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