New Market Study Published: Wound Care in Australia
Wound care grew by 5% in current value terms in 2011, up from the 4% increase seen in 2010. This was fuelled largely by Australia's ageing population and the injuries that often occur as a result of ageing. As consumers get older a number of factors combine to increase demand for wound care: not only are they increasingly prone to falls, but it also takes longer for wounds to heal. Particularly boosted by the ageing population is gauze, tape and...
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