"Beer in Indonesia" Now Available at Fast Market Research
Despite various major factors inhibiting the growth of alcoholic drinks consumption in Indonesia, the beer category recorded an uplift in volume sales in 2011, as opposed to a 3% decline seen in 2010. Although the market witnessed declining consumption, particularly among low income demographics, the middle to upper income groups, which are less affected by price increases, continued consuming beers and other types of alcoholic drinks. In 2010 when the market was shocked by sudden price...
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